Goals & Objectives

The goals of the Made in Montana/Grown in Montana program are to provide a unique identity to value-added products made in or grown in Montana through the application of labels to Montana products and to raise consumer awareness and consumption of those products.

Since the inception of the program in 1984, over 27 million Made in Montana & Grown in Montana labels have been sold.

The program requires that businesses meet the program's value-added definition to utilize the trademarked image on their qualifying products.

Objectives:

• Identify a pricing structure for participation that enables funding for further assistance with regional and national shows for selected Montana companies.
• Implement new procedures for identifying and qualifying Montana companies to expand their operations through regional and national trade show participation.
• Evaluate training opportunities and provide effective training to MIM companies to better enable them to succeed in profitably producing and marketing their products.
• Continue to identify and assist Montana companies who choose to use the Made in Montana label on their products.
• Maintain an internet based Montana products directory with links to Montana companies web-sites and work toward allowing MiM companies to update their company information via the internet.
• Help Montana consumers and wholesale buyers to identify products produced in Montana that are available to meet their needs.